Use META tags to get a more accurate and representative listing of your web site in (some) search engine indexes. By adding your own searchable keywords, you can better communicate with the search engine robots (also referred to as spiders) that index your site.
Keep in mind, however, that not all search engines rely on robots or recognize META tags. Some search engines ask for a description of your site and keywords when you submit your URL, and will use this text even if you have different information in your META tag. Other search engines don't use robots at all. Yahoo, for instance, relies on you to submit your URL for review, and then Yahoo (real live human) editors will add your site to the Yahoo directory. Of the most popular search engines, Alta Vista, Infoseek and WebCrawler recognize and index information contained in a META tag.
In addition, when you are trying to come up with a description of your site and appropriate keywords, BE THE ONE WHO SEARCHES. If you were looking for the type of information that your site includes, what keywords would you punch into the search line? What descriptive sentence would lead you to one site as opposed to another? Keep in mind that when a robot visits your site, it will follow links within your site and index them as well. If you change your web site or a single web page, the robot will update the search engine index when it returns to your site anywhere from a couple days to several months later, depending on the search engine.
META tags are invisible; they will not display when previewing your HTML document through a web browser. For this reason, META tags must fall after the <TITLE></TITLE> tag, between your <HEAD></HEAD> tag, and before the tag as in the following example:
<HEAD>
<TITLE>This text would contain the title of your page</TITLE>
<META NAME="DESCRIPTION" CONTENT="This text would contain a description of your page">
<META NAME="KEYWORDS" CONTENT="This text would consist of a list of keywords, separated by commas">
</HEAD>
There are many different META tags. You can use one, two, or all of the tags within your web page:
<META NAME="DESCRIPTION" CONTENT="your text here">
Depending on the search engine, the text you include after CONTENT will be displayed along with the TITLE of your page in a search index. A single, brief but descriptive sentence is all you need, but you can use up to 200 text characters (a character is a single letter, space, or punctuation mark). Don't make the DESCRIPTION the same as your TITLE. For example, the following code...
<HEAD>
<TITLE>"Early American Writers</TITLE>
<META NAME="DESCRIPTION" CONTENT="Early American Writers">
</HEAD>
...would appear like this in a search engine index that recognizes META tags:
Early American Writers
Early American Writers
If you do not include META tags in your HTML, Alta Vista will index all of the words in your document, and will use the first few words of the document as a short abstract or description in the Alta Vista search index. Similarly, Infoseek will derive an index description from the first 200 characters of your HTML document if you choose not to include META tags.
<META NAME="KEYWORDS" CONTENT="your keyword here, your keyword here">
KEYWORDS should be separated by commas (and spaces between commas are not necessary), and you can include 1,000 characters of text (again, a character is a single letter, space, or punctuation mark). For instance, if your site consists of information on early American writers, include author names as keywords:
Early on, some web masters discovered that if you included the same keyword repeatedly within the CONTENT attribute, you could increase your web site's chances of appearing at the beginning of a search index. Search engines caught on, and now, many instruct their robots not to index web sites with repetitive keywords. In fact, Infoseek clearly states: "The overuse and repetition of keywords may result in a lower relevancy score and possible omission from Infoseek's index."
<META NAME="ROBOTS" CONTENT="NOINDEX">
Use this tag if you don't want a specific page to be indexed by a search engine. If you don't want the robot to index any links contained within your web site, add NOFOLLOW to the tag:
To change the default bullet in an unordered list, just add the following element to your <LI> tag:
<LI TYPE=CIRCLE> will give you a hollow circle bullet
<LI TYPE=DISC> will give you a solid circle bullet
<LI TYPE=SQUARE> will give you a square bullet
You can also change the default numbering style for ordered lists. Just add the following element to your <OL> tag:
<OL TYPE="1">
will give you Arabic Numerals 1, 2, 3
will give you Arabic Numerals 1, 2, 3
will give you Arabic Numerals 1, 2, 3
<OL TYPE="A">
will give you Uppercase letters A, B, C
will give you Uppercase letters A, B, C
will give you Uppercase letters A, B, C
<OL TYPE="a">
will give you Lowercase letters a, b, c
will give you Lowercase letters a, b, c
will give you Lowercase letters a, b, c
<OL TYPE="I">
will give you Uppercase Roman Numerals I, II, III
will give you Uppercase Roman Numerals I, II, III
will give you Uppercase Roman Numerals I, II, III
<OL TYPE="i">
will give you Lowercase Roman Numerals i, ii, iii
will give you Lowercase Roman Numerals i, ii, iii
will give you Lowercase Roman Numerals i, ii, iii
In addition, you can change the starting number in an ordered list by adding the START attribute to the OL tag:
<OL TYPE="1" START=3>
will start the numbering at 3 (or whatever number you specify)
next consecutive number
next consecutive number
Use the CAPTION
tag to add a description to your table: <CAPTION>Your caption
here</CAPTION>
You can use the BGCOLOR attribute to change the color of a table
element:
<TABLE BGCOLOR=YELLOW>
<CAPTION>This demonstrates the use of color</CAPTION>
<TR><TD BGCOLOR=BLUE>blue</TD><TD>yellow</TD></TR>
<TR BGCOLOR=GREEN><TD>green</TD><TD>green</TD></TR>
</TABLE>
Paragraphs are
block-level elements no matter what your style sheet says, and browsers will
put space between block-level elements. It may break the rules of fine
typography, but that's just how browsers render paragraphs. You might
consider an HTML paragraph that includes all the text within a section, and
just insert a line break and a few non-breaking spaces where you want a new
"visual" paragraph. When you start a new section, make a new
paragraph, and first words, text-indent, or other CSS properties will only
apply to that division.
When setting your
fonts with the FONT FACE="" command, it's best to choose fonts
commonly found on computers. Fairly safe choices include Arial, Century
Gothic, and Times New Roman, and any default fonts for Windows or Microsoft
Office. If you choose a rarer font, many users may end up with the wrong
font displayed on their screens.
Because users
might not enable graphics in their browsers, some visitors might not be able
to navigate your site using image-based buttons. Thus, it's a good idea to
use text alternatives by means of the ALT variable in the IMG SRC tags.
Simply insert the ALT=" " syntax into your image tags and should
the graphic not load, a text-based link will.
Text and graphics can be centered with
the <CENTER> tags. (However, only some WWW clients support the
<CENTER> tags.) For example, this HTML: <CENTER><B>How
to center text</B></CENTER> which
renders this line:
You can do this
by making an FTP link to whatever file you want to download. You would
define the link as: <A HREF=ftp://ftp.host.domain/path/file.cpt.hqx> Download Now
</A>
There are two
main types of HTML tag which create a line break. For a regular line break
such as between this line and the previous one, is created with the <BR>
tag at the end of the text.
A full paragraph break, such as the one between
this line and the previous paragraph, is creating by using the <P>
tag at the end of the text.
5 is the number of seconds you want the
current page to be displayed before it transfers, and http://www.jump.com
is the URL of the site or specific page that you want the user to transfer
to.
The
general rule of thumb is to use JPEG for color photographs (images with
gradations of color) and the GIF file format for all other web graphics.
Only GIF images can be made transparent.
Using HSPACE
(horizontal space) and VSPACE (vertical space) within the IMG SRC tag will
give you horizontal and vertical padding around an image. For example, the
following with give you 8 pixels above, below, and on each side of your
image:
As you can see, the SMALL tag makes the text
smaller. The STRIKE tag puts a horizontal line through the text, the BIG
tag makes the text larger, and the STRONG tag has the same effect as
the B tag.
Forms are an excellent way to get information or feedback from your
guests. Don't be afraid of them, they are very simple. Below is a very basic
one to help get you started:
Links link one page to another page. They are essential if you site is
composed of more than one page, or if you want to link to other sites on the Web.
Example #1 in an internal link to an anchor that is set on the subject above
(Header Size). Example #2 is an external link to a web site outside of
this one.
1)<a href="http://www.5starsupport.com/info/htmlinfo.htm#header-size">Text
Link #1</a>
There are some
things that you can do before getting rid of your colorful images:
You can remove all of the spaces between
your coding, also called "Whitespace". By doing this,
you will allow the browser to view the HTML much faster speeding up the
load time.
Be sure to use the height and width tags on your
images. If you do not use these tags, the text will have to wait
until the images are loaded thus making your guests wait to view your
content. This will allow the browser to read the images much quicker.
Avoid putting tables inside of tables. This
takes the browser longer to calculate the spacing.
If possible, use GIF's over JPEG's because GIF
images generally load a bit faster. Don't sacrifice to much resolution
though.
Reduce the overall bytes of your images.
You can easily shed hundreds of bytes off of your image without
sacrificing the image quality. For GIF's try: HVS
GIFCruncher For JPEG's try: JPEG
Wizard.
If you have an image that loads slowly, put this
on the page leading to it, such as a splash page that leads to your main
page:
<IMG src="imagename.gif" border=0 width=1 height=1>
This
will load the image into the browsers cache before they arrive on that
page, speeding up the load time considerably. It is almost
invisible, just place it in an inconspicuous spot.
Note:
This
should work with any browser.
Another easy way to preload an image and speed
up load time is to insert this into the HEAD of your page:
<SCRIPT language="JavaScript">
<!--
var preload=new Image();
preload.src="(insert name of image here)";
-->
</SCRIPT>
Note: This will
work with any JavaScript enabled browsers.
If you update
your pages often. You may want to configure your web page to not cache
the page, giving your visitors a fresh look at every visit. Here's how:
Place these META tags in between your <HEAD>
and </HEAD> tags.
<META HTTP-EQUIV="Expires"
CONTENT="Wed, 25 Dec 2000 12:00:00 EST"> <META
HTTP-EQUIV="Pragma" CONTENT="no-cache">
The date should be simply a date in the past so the browser will
automatically cancel the cached copy. Both the "Expires" and the
"no-cache" tags are used due to the older browsers recognizing the
"no-cache" tag only.
<html></html>
Creates an HTML document: Every web page begins and ends with these tags.
<head></head>
Sets up the title and other information that isn't displayed on the Web page itself. The title appears in the blue bar at the top of the screen and is used in searching for your page. Meta tags and Javascript information is put here so that it can be preloaded with the page.
<body></body>
Sets off the visible portion of the document that appears in the main window of the browser. Whatever you want to appear on your screen should be put between the body tags!
<title></title>
Puts the name of the document in the title bar or blue bar at the top of the screen. It is important that you choose a title that will make it easy to find your page.
<frame src="URL">
Specifies which HTML document should be displayed
<frame name="name">
Names the frame, or region, so it may be targeted by other frames
<frame marginwidth=#>
Defines the left and right margins for the frame; must be equal to or greater than 1
<frame marginheight=#>
Defines the top and bottom margins for the frame; must be equal to or greater than 1
<frame scrolling=VALUE>
Sets whether the frame has a scrollbar; value may equal "yes," "no," or "auto. " The default, as in ordinary documents, is auto.
<frame noresize>
Prevents the user from resizing a frame
There are many
ways to created a pre-formatted email link, here are a few examples:
Regular
mailto:
There are many ways you can use the mailto to send pre-formatted email. Here
are a few: normal mailto: <a href="mailto:webmaster@5starsupport.com">5
Star Support</a>
The two basic lists in this tip are very simple to create and are great
ways to make your important text recognized by your visitors. Notice
that the only difference between an ordered list and an unordered list
is the opening and closing tag.
By using ordered lists, you can create an organized way to define
important items in their order of importance.
Unordered lists are usually all things equal. But, in the event you have
one that you would like to be noticed first, then by all means, place it
in the first spot.
Here's how to create your lists:
<ol style="color: #F3E9CD; font-family: Tahoma; font-size: 10pt">
<li><font color="#F3E9CD"><font face="Tahoma" size="2"><b>Reach out to
your readers with rich content</b></font></li>
<li><font face="Tahoma" size="2"><b>Use everyday words when
writing</b></font></li>
<li><font face="Tahoma" size="2"><b>Create stylish menu's to showcase
your text</b></font></font></li>
</ol>